Thoughtfully chosen toys, meant to be loved long-term.

We carry a carefully curated selection of high-quality toys - the same kinds of toys you’ll find in our subscription rotation - chosen for calm, open-ended play and durability.

We don’t believe in crowded shelves or endless choices. Every toy earns its place.

Try before you buy

Many toys in our shop are available to explore and experience in store. We believe children play more meaningfully and parents buy more confidently - when they can see how a toy truly works for their family.

For subscribers, this extends naturally into our toy rotation service - try toys at home first, then decide what’s worth keeping long-term.

Why shop with us

  • Curated, not crowded - chosen with intention
  • Heirloom quality - made to last, repairable, and timeless
  • Child-safe & thoughtfully sourced - from brands we trust
  • Play first, purchase second - no pressure, no rush

In-store experience

We don’t believe toys should be impulse purchases. Our shop is designed to feel calm and welcoming. Children are invited to touch, build, and explore selected toys, while parents browse without pressure or rush.

Retail purchases are available in store only. We don’t sell toys online.

Brands we choose and love

We partner with makers who share our values - toys that are safer for children and gentler on the planet.

The brands that we carry prioritize:

  • Sustainably sourced wood and responsible manufacturing
  • Non-toxic, child-safe finishes and dyes
  • Long-lasting designs meant to be passed down, not thrown away

You’ll find thoughtful brands such as Grimms, PlanToys, Goki, QToys and others who design with care for both children and the world they’ll grow up in.

A different way to shop

Whether you’re discovering something new in the shop or falling in love with a toy from your subscription box, we’re here to support thoughtful choices - not push sales.

Love it? Keep it. Woodenland subscribers get 5-10% off all retail purchases!
Not ready? Join the subscription and let it rotate.

That’s the freedom we believe families deserve.